Lessons in IKEA Marketing

Marketing Director for IKEA, China talks to Business Studies students

This morning,  Camilla Hammar who works as the Marketing Director for IKEA in China took time out of her busy schedule to deliver a presentation to Upper Sixth Business Studies students.   Camilla tracked her career to date, explained her role at IKEA and provided the students with invaluable information about UK Businesses moving into emerging markets and the business culture of IKEA.   The presentation provided the students with extremely helpful ”˜real’ business examples that they will be able to use in their final A level examination.   Camilla also provided inspiration for the students as she explained how her international business career had developed after graduating from Stockholm University with a degree in Business Administration.