Enterprise Day

Enterprise Day – we’ve got an app for that!

In a week that has seen a seventeen year old schoolboy sell his app company to Yahoo for an estimated £18 million, it was quite apt that the brief for Westholme’s Year 10 girls for their Enterprise Day was to design and market an app for today’s market.

Throughout the event students worked in small teams with the help of a business adviser to design the app, give it a name and logo, develop a marketing plan and calculate the revenue and profit that would be generated in the first year.   Each group presented their ideas to a group of seven judges and submitted a portfolio of their work.   The judges agreed that all of the apps had real marketability but the overall winner was and app named ”˜Where’s Mum‘ which was aimed at university students who needed help with day to day chores such as cooking, washing etc.   The whole event was a terrific experience for the students and many thanks go to everyone involved.